[ Aside - Thoughtlets on everything and nothing. ]

November 24, 2003
another ad campaign that rankles
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Does anyone else find the ads for this brand annoying?

To me, even just the concept is head-pattingly condescending. They might as well narrate the ads like this: "It's okay if you're fat, sweetie. You have such a pretty face. Here, I brought you an ugly turtleneck with big ass horizontal stripes to minimize your torso. And look, whole categories called 'loungewear' and 'shapewear', because you just don't feel bad enough about yourself! See, you big gals deserve clothes just for you! It may look like mom's draperies, but it's yours!

" I really have to stop watching Fashiontrance.


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